CH Group — Digital transformation
CH Group redefines financial management and customer engagement with data-driven transformation
The Summary
CH Group’s digital transformation, spearheaded by implementing data-driven solutions, redefined its financial management, customer engagement, and corporate culture. Initially uncertain of specific objectives, CH Group identified a need for consolidated data insights and enhanced digital presence. Our solution included a centralized financial dashboard, an accelerated website redesign, an optimized Google Business Profile, and a vibrant, value-centered intranet. This comprehensive approach fostered a unified, adaptable infrastructure, enabling CH Group to meet market demands, streamline operations, and establish a robust foundation for future growth.
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Learn moreAbout CH Group
Portman, known publicly as CH Group, is a diversified organization operating across several industries, including mobility, infrastructure, and environmental sectors. The company had a clear vision: leverage technology and data to differentiate itself and become more data-driven, enabling better decision-making across its subsidiaries. However, their leadership team acknowledged that they didn’t know exactly where to begin, only that they needed to improve their processes to stay competitive.
The Challenges
The journey began when CH Group, a conglomerate of various subsidiaries, realized their existing systems were outdated and inefficient. Their key challenges included:
01
Lack of Centralized Financial Data
Each subsidiary manually generated monthly financial reports in Excel, which was time-consuming and inefficient. The leadership team sought a more effective way to track financial performance across subsidiaries.
02
Website and Online Presence
Despite being seen as an industry leader, CH Group’s website and Google Business Profile did not reflect their market position, leading to missed engagement opportunities.
03
Interoperability Between Subsidiaries
Each subsidiary faced technical challenges, with no centralized platform to house and share data. The need for a centralized data lake was critical to allow subsidiaries to work in harmony and make data-driven decisions collaboratively.
04
Cultural Transformation Needs
CH Group’s digital transformation needed to align with its company culture. The leadership recognized that introducing new technologies without fostering a culture of adaptation would not be successful.
The Solutions
Our approach to solving CH Group’s challenges began with a listening tour to uncover their underlying issues. We met with key leadership members, including the CEO, Kwaku Bediako, and COO, Cynthia Darko, to fully understand their needs and business goals. The digital transformation was designed to be a top-down approach, addressing both technology and cultural barriers to change.
2024 Statement of Comprehensive Income for Goldkey (a subsidiary of CH)
Financial Dashboard
The first major initiative was to solve the issue of financial reporting. CH Group’s leadership wanted a better way to understand the financial health of their subsidiaries without wading through endless Excel sheets. A financial dashboard was developed using Looker, which replaced the monthly Excel-based reporting system. This dashboard provided a real-time, centralized view of the financial performance of each subsidiary, allowing for quicker, more informed decision-making.
Website and Online Presence
At the same time, we worked on redesigning CH Group’s website. The urgency of this task grew when the CEO and COO were invited to present at an African Business Panel at Harvard University. Their digital presence needed to be up to date, as presented with an outdated website would undermine their credibility and authority. We successfully redesigned the website in just three days to reflect CH Group’s leadership and market position. The revamped site provided a more modern, user-friendly interface and ensured that CH Group could present itself confidently.
Despite the rapid redesign, the work was far from complete. We continued to refine the website to ensure it fully represented CH Group’s culture and aspirations.
Google Business Profile & Analytics
Next, we turned our attention to CH Group’s Google Business Profile, which also needed to be updated to reflect accurate and relevant data. By analyzing user interactions and keywords, they were able to gather insights into how customers were searching for CH Group and what information they needed. This data was invaluable for the marketing team, who could now tailor lead-generation strategies based on user behavior.
Cultural Transformation Needs
Technology alone wouldn’t suffice. CH Group needed to build a culture that could embrace and sustain digital change. The company had core values that guided its business practices, but these needed to be integrated into the digital ecosystem.
The first step in this cultural transformation was the development of a new intranet platform designed to enhance communication and collaboration across the organization.
The initial version of the intranet, however, was too focused on technical details and lacked the user-friendly, vibrant elements that would encourage engagement. Based on feedback, we evolved the platform into something more colorful, intuitive, and aligned with CH Group’s culture, ensuring it was a tool employees would want to use.
The Results
Statement of Comprehensive Income for CH Group 2024.
Increased Data Accessibility
The financial dashboard allowed CH Group’s leadership to access real-time financial insights without the manual effort required by Excel. This improvement in operational efficiency enabled more data-driven decision-making at the executive level.
To view the dashboard in more details, click here
CH Group Intranet
Cultural shift
The development of a more vibrant, user-friendly intranet played a significant role in improving internal communication and fostering a culture of collaboration. The company was able to adapt to digital tools in a more agile and receptive manner.
Enhanced Online Presence
The redesigned website elevated CH Group’s market leadership image and provided a fresh, engaging user experience. This also resulted in increased visibility and brand recognition, especially as the CEO and COO represented the company at the Harvard Business Panel.
Improved Customer Insights
Through Google Business profile optimization, CH Group could track customer behavior, understand their needs, and adjust their marketing strategies accordingly.
Future Works
“Yazi, thank you so much for completing this. It will help me collect payments from 2023 and cover the cost of my loans. Have a great Fall.”
Dr. James Walker II, Physician.
CH Group’s journey through digital transformation is far from over. While significant strides have been made in streamlining its financial reporting and enhancing its digital presence, the creation of a centralized data lake and further digitalization of subsidiary processes will continue to shape its future success. Our partnership with CH Group will evolve as we continue to drive innovation and help them leverage technology to remain competitive in their industries.
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